KerryAnn Bartle

To ensure Woodgrove upheld its reputation as a school holiday destination a Monster Truck event was hosted. To promote their Monster Truck activations a campaign creating a ‘wow’ factor pushed out their competitors’ noise in the area, which is particularly high around the school holiday period.

With this, the brief was to create an eye-catching and child-friendly school holiday campaign based on the Monster Truck displays at Woodgrove Shopping Centre.

The main aim was to drive foot traffic inside and outside the centre to the location of the two monster truck display areas as well as to create a friendly and fun atmosphere at each activation.

The overarching goal was to achieve a look and feel that built excitement for young families, encouraged them to participate and engaged the community.