The Little Life Lab

The objective was to create a school holiday campaign for Woodgrove Shopping Centre for their two-week activation that offered a series of science workshops. The concept was created to educate children about themselves and the world around them.

The activation was hosted by renowned Dr Lorien Parker ‘Dr Loz’, an award-winning medical research scientist and children’s science educator. She is the founder of SciencePlay Kids, a creative space and science laboratory-based at Footscray Community Arts Centre.

By inspiring the curiosity of young minds through science this activation encouraged kids to immerse themselves in multiple workshops to learn about their amazing bodies and explore nature’s incredible spectrum.

  • Role Art Direction • Conceptual Development • Graphic Design • Illustration

  • For ClemengerBBDO – QIC GRE

  • Type School Holiday Activation Campaign

  • URL youtu.be/6eD2SjuDN1E

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