KerryAnn Bartle

Imagine a large shipping container with a window-panelled view, the interior dressed in all-white furniture, a blank canvas positioned outside Woodgrove’s front entrance, the countdown to curious fun and excitement for the school holidays.

Decals and promotional materials were placed throughout the centre to capture consumers' attention and direct them to The Shape of Things activation.

Kids and adults alike were given shape stickers to place within the container, a chance to be truly creative. Over the two weeks of school holidays, a colourful artistic masterpiece was created.

This campaign was interactive and immersive, engaged the whole community, and was very shareable via social media.