National Marketing Calendar

A template was created for QIC GRE that adhered to the national branding guidelines but that could also be adapted to the 21 varying tiered retail centres nationally. It provided a marketing calendar outlining all upcoming campaigns and the individual centre’s vision for the financial year. The calendars were created in a high end printed version and a digital interactive pdf file format.

The calendars provided a vital tool for the centres to use during retailer meetings and to showcase how retailers can take up more marketing opportunities throughout the year.

The overall objective was to get more retailers to invest in marketing opportunities wherever possible. Therefore, the primary audience was centre retailers, with the secondary audience being internal stakeholders within the QIC GRE, leasing, management and marketing teams.

  • Role Art Direction • Conceptual Development • Graphic Design

  • For ClemengerBBDO – QIC GRE

  • Type National Marketing Calendar Collateral

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