NAB Customer Journey
The elements for the NAB Customer Journey were created to primarily speak internally to all NAB Employees but also extend to the external at varying levels.
The NAB Customer Journey team that is ‘future-focused’ and invested in innovation. The teams aim was to be transformational and disruptive yet grounded within NAB, while pushing the boundaries of the NAB Brand yet still remaining complementary to the general ethos.
NAB Customer Journey was created as a world-class example of transformational employee communications by using storytelling that focuses on the customer and banker experience. Embracing a brand attribute of being disruptive, energetic and straight up in their communication.
The NAB Customer Journey collateral provided a comprehensive base for NAB Employees to understand how different journeys will change the bank and through storytelling allow them to share this with others internally and externally, this is particularly important in supporting their customers in the Digital Age.
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Role Art Direction • Conceptual Development • Copywriting • Graphic Design • Illustration
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For ClemengerBBDO – NAB
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Type Customer Journey Branding Campaign
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