KerryAnn Bartle

THE OPPORTUNITY
The Zhi Feng Tang Bee Museum needed a visually engaging and educational way to showcase the vital role bees play in fruit and vegetable pollination.

THE SOLUTION
Design a captivating and informative series of “Pollinating Bee” illustrations for the museum. Each bee represents a specific fruit or vegetable pollinated by bees. They are rendered in single-colour hues and paired with descriptive text inspired by classic botanical illustrations.

Design Process:
Conceptual Development – brainstorming concepts that effectively linked bee pollination with various fruits and vegetables.

Research – in-depth research on bee pollination processes, the target fruits and vegetables, and classic botanical illustration styles, focusing on recognisable and visually cohesive elements.

Art Direction – defining the overall visual style, colour palette, and visual cohesion for the series, reflecting the botanical theme and utilising realistic hues from the featured fruits and vegetables. Ensuring the style and implementation of the illustrations maintain a clean, detailed style reminiscent of botanical drawings, with stylised bees for an artistic representation.

Graphic Design – creating the layouts for each illustration, incorporating the bee visuals paired with descriptive text highlighting the scientific name of the plant, its floral characteristics, and the resulting fruit or vegetable. Elegant, classic fonts were used to complement the overall aesthetic.

Illustration – digitally rendering the bees in a stylised, botanical-inspired manner ensuring each bee was cohesive, with all pattern elements and colours working together in harmony, as though created by nature.

Copywriting – crafting engaging and informative text descriptions for each illustration, including the scientific name of the plant, location of origin, and the fruit or vegetable’s historical significance.

Benefits:
Visually Appealing – the illustrations are eye-catching and informative, engaging visitors of all ages.

Educational – the descriptive text educates visitors about pollination and the bee’s role in our food system.

Versatile Application – the designs can be used digitally on signage and interactively, as well as printed on posters, information cards, and museum merchandise.

IMPACT
These “Pollinating Bees” create a cohesive visual language throughout the Zhi Feng Tang Bee Museum, informing and captivating visitors while celebrating the vital relationship between bees and our food supply.