KerryAnn Bartle

THE OPPORTUNITY
Create a series of cohesive captivating cosmetic illustrations that combine artistic collage, floral elements, and a touch of mystery for the beauty area of the Zhi Feng Tang Bee Museum. These large-scale, lightbox displays needed to embody a sensitive design aesthetic, embracing both artistic expression and cultural connection.

THE SOLUTION
In-depth research into various artistic techniques, and exploring diverse female beauty ideals. Techniques like collage, watercolour and gouache became the foundation, evoking a sense of delicate beauty and artistic flair, and introducing subtle surreal elements like floating flowers and blending techniques added a touch of mystery and intrigue.

By combining these techniques, captivating illustrations were created that resonate with viewers on a deeper level. The delicate beauty of watercolours and gouaches used in the layered floral arrangements complement the model’s natural beauty. At the same time, the subtle surreal elements infuse the visuals with a hint of the ethereal to invite exploration and introduce an element of subtle wonder, inviting viewers to explore the hidden narratives within the artwork.

Deep consideration was taken in selecting the model, she needed to be captivating and engaging yet have an elusive allure and cover a vast spectrum of beauty stereotypes, with a subtle Asian aesthetic and an appeal that would resonate with viewers across cultures. She needed to have a universal expression that was engaging and approachable, a hint of a smile, a touch of curiosity and mystery, and elegant posture and body language, to convey a sense of peacefulness and a connection with nature inviting viewers to connect with her and the beauty she represents.

IMPACT
With meticulous consideration when selecting and posing the model, illustrations were created that transcend cultural boundaries. The subtle smile and hint of curiosity invited viewers in, while the elegant posture and the connection with the floral elements conveyed a sense of peacefulness and a deep appreciation for nature’s bounty. This, combined with the artistic approach of sensitive design results in captivating visuals that perfectly complement the Zhi Feng Tang Bee Museum’s beauty area.

SKILLS HIGHLIGHTED
This project exemplifies my ability to seamlessly integrate various creative skills:

Conceptual Development – designing visuals that evoke curiosity and intrigue.

Research – utilising research to inform creative decisions with cultural relevance.

Art Direction – cultivating a captivating and mysterious aesthetic.

Graphic Design – creating layered visuals and implementing contrast with bold colours and subtle hues to create an immersive experience.

Illustration – combining digital and traditional techniques to tell a captivating visual story.