KerryAnn Bartle

THE OPPORTUNITY
The Zhi Feng Tang Bee Museum sought to create a visually engaging digital experience for their International Honey Gallery. This project aimed to showcase the diverse culinary uses of honey by highlighting honey-inspired cuisine from four European countries: France, the United Kingdom, Switzerland, and Greece.

THE SOLUTION
Extensive research was conducted to identify and understand honey-infused dishes from each chosen European country. High-quality plated food images featuring these honey-inspired dishes were sourced to create visually engaging presentations.

The curated images were compiled into multiple frames, creating a visually cohesive digital experience for each country. These “European Dining” frames were designed to loop continuously, offering a dynamic presentation for museum visitors.

IMPACT
The final digital experiences were optimised for display on iPads, creating an interactive and user-friendly format. The iPads were strategically placed on an elaborate European dinner table display, further enhancing the immersive experience within the museum’s International Honey Gallery.

SKILLS HIGHLIGHTED

This project exemplifies my ability to seamlessly integrate various creative skills:

Conceptual Development: brainstorming and refining the concept of showcasing honey-infused European cuisine in a digital format.

Research: conduct in-depth research to identify relevant dishes and culinary traditions.

Art Direction: creating a visually cohesive aesthetic for the digital experience.

Graphic Design: designing the layout and presentation of the “European Dining” frames.

Creative Strategy: develop a concept that aligns with the museum’s goals and enhances visitor engagement.