KerryAnn Bartle

Living in the city, people can lose touch with nature. That’s why this school holiday activation was created to give people the chance to reconnect with nature and remember why it’s so magical. With the brand positioning being all about creating a ‘living playground’ of shopper entertainment, this activation encouraged visitors to escape the everyday by bringing nature into the QIC GRE shopping centres around Australia during the spring school holidays period.

The activations lent themself to a variety of nature-inspired immersive workshops, live native and exotic insects, bugs, reptiles, birds and marsupial animal encounters, a vast wall of greenery to pin butterflies upon and activities for kids that were both educational and fun encouraging kids to learn about the environment through play.