A Sign Of Hope
Woodgrove Shopping Centre is a proud supporter of the community agency, Hope Street, an organization that assists and supports young people who are experiencing or at risk of homelessness in Melton.
For a number of years, Woodgrove has supported Hope Street through various initiatives including fundraising events in-conjunction with centre activations and in-centre installations.
Woodgrove’s connection with Hope St furthers their centre vision: To be the community hub that captivates people by providing everyday living inspiration through experiences that invite discovery and bring family and friends together. The marketing objective was to position Woodgrove as a community hub that actively engages the community with their aim being to become the heart of the community.
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Role Art Direction • Conceptual Development • Graphic Design • Illustration
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For ClemengerBBDO – QIC GRE
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Type Letters of Hope St – Installation
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