Journey Into The Deep Blue
The objective was to create a school holiday campaign for Castle Towers Shopping Centre that established a strong emphasis on their family pillar with the goal of enriching their ‘Family Friendly’ vibe.
An underwater theme met Castle Towers' goals of education and fun, sustainable family engagement in-centre and promoted their artistic jellyfish and humpback whale installations. Learnings of the magical underwater world whilst enjoying an ocean experience for the whole family.
This campaign embraces the true essence of fluidity and the harmonious movement of a magical underwater world. With a watercolour illustrative approach that is transparent, layered, textured and made up of blue and green hues a true representation of the depths of an oceanic adventure is visualised. Visitors are encouraged to discover nature and all its wonderment as they explore and marvel amongst deep ocean installations that are tranquil yet bursting with sea life.
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Role Art Direction • Conceptual Development • Graphic Design • Illustration
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For ClemengerBBDO – QIC GRE
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Type School Holiday Activation Campaign
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