DETOUR Street Art Festival
The task was to create an overarching concept for Robina’s in-centre activations celebrating local street art and culture during the Commonwealth Games.
The overarching campaign had to embrace the ethos of street culture, child-friendly creative workshops and outdoor live music on the lawn, a concept that showcased a very colourful festival celebration.
The free 13-day festival dished up a smorgasbord of live art installations from insanely talented local artists alongside the internationally renowned graffiti artist Sofles. The artists were let loose to transform everyday spaces into extraordinary works of art outdoor and in-centre. These artists created 12 vivid street art pieces at the centre as well as creatively transforming day-to-day shopping spaces into artwork.
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Role Art Direction • Conceptual Development • Graphic Design • Illustration
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For ClemengerBBDO – QIC GRE
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Type Street Festival Event Campaign – Commonwealth Games
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